Juan José Jaramillo explora cómo la alegría, representada en el Carnaval de Barranquilla, es mucho más que una fiesta: es un motor económico, social y cultural capaz de transformar comunidades. Visibiliza a los verdaderos protagonistas de esta tradición —artistas y artesanos muchas veces invisibles— y plantea que invertir en cultura y en la alegría de la gente no sólo impacta la economía, sino que también fortalece el tejido social y genera desarrollo sostenible. Gestor cultural y carnavalero. Psicólogo de profesión con amplia trayectoria en el sector público – privado ha ocupado cargos como Secretario Distrital de Cultural, Director de la Corporación Luis Eduardo Nieto Arteta (Clena) y Director del Sisbén en la capital del Atlántico. Dentro de sus logros más importantes se encuentra la formalización de artistas, mapa de gestores culturales, consolidación de la bolsa de estímulos, el fortalecimiento de la agenda cultural de Barranquilla, co-creación de Baila la Calle, la construcción del Museo del Carnaval y la recuperación de La Noche del Rio.Desde la Dirección del Carnaval de Barranquilla y Museo del Carnaval de Barranquilla, trabaja por el propósito superior de hacer visible lo invisible, enaltecer a los hacedores del Carnaval y fortalecer la tradición como una plataforma viva de identidad, creatividad y desarrollo económico para Barranquilla y el mundo, llevando la alegría como sello distintivo y el alma de el Carnaval de Barranquilla. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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