In this talk, sustainability leaders Ida Pernille Hatlebrekke and Brita Staal explore The Paradox of Hope, a deeply personal and thought-provoking reflection on what it means to remain hopeful in the face of climate crisis and uncertainty.Drawing on their experience in climate strategy, leadership, and social innovation, they ask one of today’s most profound questions: Is this still a world we should bring children into? Through science, philosophy, and lived experience, they invite us to rediscover a more grounded, active form of hope - one that inspires responsibility, action, and connection.Watch to explore how hope itself can become a catalyst for change. Ida Pernille Hatlebrekke is a sustainability leader with over a decade of experience in climate strategy, circular economy, and responsible business transformation. As Director of Sustainability at Møller Mobility Group, she integrates environmental and ethical responsibility into core business practices. Ida’s work spans from board positions in green-tech ventures to initiating industry guidelines against greenwashing. She’s passionate about bridging systemic change with human values, advocating for a future where sustainability is both a strategic choice and a moral duty.At TEDxFredrikstad, Ida will join Brita Staal to explore The Paradox of Hope. Asking whether this is still a world we should decisively bring children into, and how hope can be rebuilt through science, philosophy, and honest reflection.Brita Staal is a climate strategist, impact investor, and systems thinker who has shaped sustainability strategies across sectors. She has led climate-risk initiatives, founded Protect Our Winters Europe, and driven innovation through the Exponential Roadmap Initiative. Whether advising EU research programs or local adaptation projects, Brita works at the intersection of mitigation, resilience, and regeneration. She believes in hope as a deliberate act and in the power of science-based collaboration for a livable future.At TEDxFredrikstad, Brita will join Ida Pernille Hatlebrekke in The Paradox of Hope, an exploration of how philosophy, science, and systems thinking can help us choose hope - even in the face of uncertainty. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx