From idea to adoption and back: How to take startups from 0 to 1 | Maggie Chen | TEDxUofTSalon
This talk is about the of going from zero to one, or the journey of taking an idea and finding that first customer or user. It provides a framework for innovation, covering the essential steps to close this gap. The key is not necessarily about flawless the execution of each step, instead, it’s about how many times you can complete that loop. While the discussion is grounded in research, the takeaways may be relevant to anyone working to bring new ideas into practice. Maggie Chen is a PhD student at the Institute of Medical Science, University of Toronto, and a kinesiologist in the Department of Anesthesia and Pain Management at the University Health Network. Her work focuses on interventions to prepare and support patients before and after surgery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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- 10:12A photographer’s frame work for witnessing our shared humanity | Tony Menias | TEDxChicagoWhat happens when a doctor trades his stethoscope for a camera? Photodocumentarian Tony Menias reveals how slowing down transforms the way we see ourselves and each other. From medical missions to National Geographic, his decade-long journey captures life's hidden rhythms and our shared humanity. Through stunning imagery and raw reflection, Tony shows how everyday moments become visual poetry when we pause to truly notice. This talk invites you to witness the divine connections that surround us daily—teaching that when we see with our hearts, not just our eyes, strangers become family and chaos becomes peace. Driven by curiosity & fascination with the world, Tony's love of capturing life began when his father handed him his first camera at age seven. From medical school to global missions serving the impoverished, photography was his guiding light in finding beauty in the simplest things. Witnessing the resiliency of souls he treated inspired a life change. Tony left medicine to pursue his craft. Within his first year as a photographer, he was recognized by National Geographic, held multiple exhibitions, & won an Award for Excellence. Photography was no longer a hobby, but calling. Known under the artist name ‘Beloveful’, Tony's passion for capturing the raw & unfiltered aspects of life led him on a profound journey of self-discovery. With a keen eye for detail & unwavering commitment to authenticity, he portrays beauty & chaos equally. Whether capturing bustling markets, serene landscapes, or intimate daily moments, he conveys connection & commonality among people– the rhythm of life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx




