Young people are often told that success comes from hard work and good grades - but in reality, opportunities go to those who are seen, remembered, and trusted. In a world where voices compete for attention, your personal brand is your greatest asset. This talk will challenge students to take control of their reputation early, position themselves as leaders, and attract life-changing opportunities. I will share how I went from an immigrant with no connections to a sought-after speaker and professional, proving that visibility creates possibilities. Rufeda Ali is a Product Manager, and Personal Branding Advocate who went from feeling invisible in classrooms to being invited into rooms she once dreamed of. After starting her career in a non-tech background, she successfully transitioned into tech - without connections, privilege, or a roadmap. She recently completed her Master’s in Business Analytics from Southern Methodist University (SMU) while building a personal brand that now speaks for her even when she’s not in the room. At TEDx, Rufeda shares how young people can take control of their reputation and turn their story into their greatest asset. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx