In this thought-provoking talk, Annabella explores a powerful and often overlooked question: why do we choose one cause over another?Through the lens of lived experience and social psychology, she examines how our personal identities — including race, religion, gender, class and culture — shape not only what we care about, but who we care for. Why do some stories move us deeply, while others barely register? What role do unconscious bias, upbringing and social influence play in our sense of justice or compassion?Annabella invites us to question the hidden hierarchies of empathy and activism that exist within us all, and to consider what it would mean to truly see each other — across difference — as equally worthy of our attention, action and allyship.Annabelle Woghiren is an educator and activist dedicated to challenging injustice, amplifying marginalised voices, and driving systemic change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx