Every product you build is shaped by your worldview, and often, without realizing it, you're creating for people who look, think, and live just like you. But what happens to everyone else? Product manager Abubakar Hassanat reveals how invisible bias—the unconscious assumptions that guide our decisions—can unintentionally exclude the very people a product was meant to serve.Drawing on her experience building inclusive technology across Africa, she shares how confronting these biases can lead to more innovative and profitable products. This talk isn't just about building better tech; it's about building more human-centered products for a diverse world. Hassanat Abubakar is a results-driven Product Manager with a strong blend of creativity, analytical thinking, and a commitment to excellence. She is deeply passionate about product management, business strategy, customer success, and product development, consistently delivering impactful solutions across industries. With a proven track record in building innovative products, Hassanat has successfully led products across HealthTech, HRTech, EdTech, PropTech, and Government projects. She is currently driving product innovation in the FinTech Sector. Beyond product management, Hassanat is dedicated to empowering others. She is the founder of FUSE Varsity, an EdTech platform focused on equipping individuals with in-demand skills for the future of work. A strong advocate for open-source technology, she actively contributes to and builds open-source projects, recognizing their transformative impact on society. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx