Imagine a radical change in life: moving to a new country, experiencing an accident, embarking on an adventure far from home. Every experience, even the most challenging, has the power to transform life in unexpected ways. Without a traumatic event, one might never truly discover the deep value of life itself. A journey into the unknown could hold the key to answering the most important question: who are you really? And when something precious, like a job, is lost, it might just be the beginning of a dream coming true. What if your biggest fear is actually a hidden opportunity? Clementina Makula is an Italian-French entrepreneur with an international background, having grown up immersed in different cultures and countries. After years of dealing with gut issues related to food intolerances and poor eating habits, she discovered the transformative power of nutrition and holistic wellness during the lockdown. It was during that time—after losing her job—that she decided to turn a crisis into an opportunity. Sensing a gap in the market, she founded Clemi’s Market, a wellness brand born on social media that combines taste, transparency, and functionality. Today, Clemi’s Market has thousands of loyal customers, is available in over 120 retail locations – including Esselunga – and continues to grow with a clear mission: to make wellness accessible, simple, and authentic, starting with what we put on our plates every day. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx