Creativity is more than expression—it’s the foundation of radical imagination, the force that empowers us to reimagine what’s possible in business, art, and community. In her TEDx talk, Chelsey Faulkner reveals how experiential marketing helps creative entrepreneurs shift from selling products to building movements. Drawing on her background in psychology, entrepreneurship, and brand storytelling, she explores how immersive experiences foster belonging, spark innovation, and amplify diverse voices. With examples like the Barbie movie’s world-building campaign, Chelsey illustrates how we can unravel traditional norms and replace them with meaningful, culture-shaping interactions. Chelsey is an experiential marketing strategist, lifestyle contributor, and founder of Candid Hues Cosmetics. With a psychology degree and a master’s from Columbia College Chicago’s Entrepreneurship for Creatives program—where she won the pitch competition—she’s worked with brands like TGIN, EBONY, Essence, Olay, CoverGirl, and Aussie Hair. Her work blends beauty, media, and events with a focus on storytelling, community, and inclusion. A member of Alpha Kappa Alpha Sorority, Inc., Chelsey draws inspiration from her cousin Linda Brown of Brown v. Board of Education, channeling her legacy into creating inclusive, innovative spaces for creative entrepreneurs. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx