Cesar gives us the COSA method for powerful storytelling. We all have a story to tell and our ability to tell those stories will drastically improve our lives. Cesar Castro holds a bachelor's degree in Psychology, and dual master's degrees in organizational psychology, and professional communication.He's had the honor of being a guest lecturer and adjunct for some of the top universities in North & South America.He's also founded three boutique consulting & training companies that specialize in helping business leaders & entrepreneurs become great communicators & strategic storytellers.Cesar has worked as a coach, trainer & consultant for some of the top Fortune 500 companies in the world.He's also the creator & host of the strategic storytelling podcast (Spanish), which is a top 10 business & education podcast.Because of his work and impact in business and education, in 2025 Cesar was recognized as top 30 communication expert in the world by Global Gurus.His mission is to help millions of professionals become more impactful and influential, by teaching them how to leverage the power of stories. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx