His journey isn’t just about chasing trends or going viral, it’s about preserving the soul of his roots through storytelling. Gaining fame in 2021 with the viral video “The Nosy Neighbor and the Bottle of Pesticide,” he chose not the flashiest topics, but familiar rural tales, playing multiple roles in one video to bring them to life. What made his work stand out was its raw humor, emotional truth, and deep connection to Vietnamese countryside culture. Among all his characters, Cụ Phến remains the most iconic. With millions of followers and a unique voice, he proves that authenticity always finds its audience. With over 3.4 million followers on TikTok, 1.2 million on Facebook, and nearly 200,000 subscribers on YouTube, he is one of the most beloved content creators today. Without flashy effects or loud gimmicks, he wins audiences over with his simplicity, humor, and deeply relatable, down-to-earth characters - none more iconic than the one everyone knows: Cụ Phến. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx