In this thought-provoking TEDx talk, Tanmoy Acharjee explores how Artificial Intelligence is transforming the very fabric of digital marketing. From precision targeting to emotionally intelligent brand interactions, AI is no longer just a tool; it's the heartbeat of modern marketing. With real-life examples from social media platforms like Instagram, Facebook, and TikTok, Tanmoy dives deep into how AI curates content, understands user behaviour, and fosters human-like engagement. He challenges us to rethink marketing not just as persuasion, but as a meaningful connection in a world governed by algorithms. Whether you're a brand strategist, a tech enthusiast, or a curious mind, this talk offers a timely glimpse into the future of human-AI collaboration in the age of attention. Tanmoy Acharjee is a dynamic doctoral researcher, marketing and communication expert, and digital strategist who is redefining the landscape of modern branding. As the co-founder of Ad Mandi Research and Advertising Services, he seamlessly blends academic rigor with practical innovation, crafting strategies that resonate in today’s fast-evolving digital world. His research delves into social media behavior, consumer engagement, market trends, and their influence on academic and brand performance. His contributions to academia and student development earned him the Youth Icon Award (2021) for excellence in academics and community engagement. Tanmoy continues to empower brands to connect authentically with audiences while fostering innovation at the intersection of communication, technology, and human behavior. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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- 15:03The Hidden Cost of Belonging | Pavlo Stroblja | TEDxParadeplatzTrue inclusion starts on the inside and then scales up. At a time when “diversity” can feel like a checkbox or buzzword, it's an ongoing upgrade to our mindset and way of life. It's not about blaming or dividing; it's about everyone – whatever their background – actively participating in a positive transformation. Pavlo Stroblja’s journey reflects The Diversity Upgrade. Born in Ukraine, he grew up hiding his identity due to a lack of LGBTQ+ role models. Moving to Germany in 2004 allowed him to come out and embrace his true self, sparking his commitment to diversity and inclusion. Pavlo shifted from a luxury retail career to become a social entrepreneur and mentor. He founded Queermentor gGmbH, the first digital mentoring platform for LGBTQIA+ youth and allies, connecting hundreds with mentors for career and confidence growth. His work earned the Impact of Diversity Award 2022 and a StartSocial Award from the German Chancellor. Pavlo is also the author of “Diversity Upgrade,” a guide to unlearning bias and building inclusion. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
