In this thought-provoking TEDx talk, Tanmoy Acharjee explores how Artificial Intelligence is transforming the very fabric of digital marketing. From precision targeting to emotionally intelligent brand interactions, AI is no longer just a tool; it's the heartbeat of modern marketing. With real-life examples from social media platforms like Instagram, Facebook, and TikTok, Tanmoy dives deep into how AI curates content, understands user behaviour, and fosters human-like engagement. He challenges us to rethink marketing not just as persuasion, but as a meaningful connection in a world governed by algorithms. Whether you're a brand strategist, a tech enthusiast, or a curious mind, this talk offers a timely glimpse into the future of human-AI collaboration in the age of attention. Tanmoy Acharjee is a dynamic doctoral researcher, marketing and communication expert, and digital strategist who is redefining the landscape of modern branding. As the co-founder of Ad Mandi Research and Advertising Services, he seamlessly blends academic rigor with practical innovation, crafting strategies that resonate in today’s fast-evolving digital world. His research delves into social media behavior, consumer engagement, market trends, and their influence on academic and brand performance. His contributions to academia and student development earned him the Youth Icon Award (2021) for excellence in academics and community engagement. Tanmoy continues to empower brands to connect authentically with audiences while fostering innovation at the intersection of communication, technology, and human behavior. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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