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Capability Capital: Can Heritage drive Economy? | Prisha Goel | TEDxBasant Nagar

Through the bustling lanes of Amritsar, stories of weavers, jalebi makers, and phulkari embroiderers tell us of traditions built over generations. Yet, many artisans are leaving their crafts behind to survive financially. In this powerful talk, Prisha Goel introduces her idea of capability capital—the recognition, refinement, and reinvention of heritage skills into sustainable economic assets. Drawing from global examples and local wisdom, she shows how investing in artisans is not just about saving culture but about creating a thriving future economy. Prisha Goel, born on 1st September 2008, is a top achiever known for her academic excellence, leadership, and creativity. A Class 10 high scorer, she was a finalist in the John Locke Essay Competition 2025, showcasing her analytical and writing skills. Her leadership spans five years in the School Council, where she now serves as a School Mentor, inspiring peers with empathy and vision. At 16, she authored Elpis’ Ecstasy: Hope – A Home, a poetry collection on resilience, and was featured on the TED-Ed Student Talks YouTube Channel for “The Art of Overthinking.” A talented actor, she has performed in productions like Dhuan and Kachiyan Kandhan at Punjab Naatshala to support community causes. Active in debates, competitions, athletics, and sports, Prisha balances discipline with creativity. Recipient of the FICCI FLO Torchbearer Award 2025 and the Sahodaya Gem Student Award, she embodies determination, compassion, and vision. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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