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How greed, selfishness, and apathy can help build a better future | Anu Ennelin | TEDxVaasa

What if the traits we often view as harmful - greed, selfishness, and apathy - could actually be leveraged for good? In this thought-provoking talk, Anu Ennelin invites us to rethink how change really happens in the world of sustainability. Instead of relying solely on idealism or moral obligation, she explores how real, lasting progress often stems from tapping into what truly motivates people. Whether it’s saving money, gaining recognition, or simply doing what’s easiest, these "unseen forces" can become powerful tools for building a better future when guided with intention. This talk was given at TEDxVaasa under the theme Unseen Forces. Anu Ennelin is a Finnish sustainability consultant, certified change leader, and former HR executive whose career spans science, business, and social impact. As the founder of Vastuutakomo, she helps companies, especially SMEs, turn sustainability strategies into meaningful actions by empowering employees at every level. Anu believes that sustainability should be practical, inclusive, and driven by how people actually think and behave, not how we wish they did. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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