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The Psychology of Attention | ADRIANA USVAT | TEDxBITSPilaniDubai

Creative disruptor and global changemaker, she transforms bold ideas into measurable impact-scaling brands, breaking records, and redefining industries. With 2,000+ campaigns and 10 Guinness World Records, she blends innovation, Al, and heart to build businesses that don't just grow, but inspire lasting change. Creative disruptor and global changemaker, she transforms bold ideas into measurable impact-scaling brands, breaking records, and redefining industries. With 2,000+ campaigns and 10 Guinness World Records, she blends innovation, Al, and heart to build businesses that don't just grow, but inspire lasting change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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