In today’s hyper-connected digital age, every click, scroll, and download leaves behind a trail of data that can be exploited, traded, or even weaponized against us. Through real-life stories of students who fell victim to invisible digital traps, this talk unveils the hidden side of apps, data brokers, and AI-driven profiling that quietly shapes our opportunities, decisions, and even our identities. From hacked accounts and cloned identities to manipulated ads and social media footprints that cost people jobs, the risks are both real and immediate. But this isn’t just a warning—it’s a guide. Packed with practical strategies on safeguarding devices, limiting app permissions, securing digital footprints, and staying ahead of AI-driven risks, this talk empowers you to take control of your digital life. Because in the end, your data is more valuable than diamonds—and protecting it means protecting your future. Driving the future of secure digital transformation, Ms. Preity Gupta serves as an Independent Director, Global Security Board Advisor at EC-Council, Executive Board Member at Bharatiya Vitta Salahkar Samiti and Enterprise AI Security Architect and Advisor at Wipro. With over two decades of expertise in multi-cloud security, AI governance, and risk optimization, she advises global boards and C-suites on cyber security strategy, compliance, and cost efficiency across Azure, AWS, Oracle, and GCP environments. She worked with Accenture, HCL, Wipro and led high-impact security programs. As the founder of Preity Gupta SecureBiz, she pioneers the Secure First Business revolution—empowering organizations to reduce risk while driving operational excellence. Preity is also a bestselling author (Cost Savvy Secure Cloud), Speaker at many Global forums and a 2024 recipient of the International Icon, Powerful Women, and Aspiring CXO Awards. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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