Il talk racconta come la cenere dell’Etna, materiale piroclastico generato durante le eruzioni, possa essere convertita da costoso rifiuto naturale in una risorsa. Tutto questo grazie alla stampa 3D. Attraverso la ricerca, la cenere vulcanica si trasforma in nuove possibilità per edilizia, restauro, oggetti utili e soluzioni sostenibili. Un esempio concreto di economia circolare nata da un vulcano. Geologa e dottoranda in Scienze della Terra e dell’Ambiente, la sua ricerca si concentra sulla valorizzazione della cenere vulcanica dell’Etna come materia prima per la produzione di materiali alternativi al cemento, sostenibili e a basso impatto ambientale. Attraverso la stampa 3D esplora nuovi approcci eco-compatibili, dove la natura e la tecnologia si incontrano per ridisegnare il modo in cui abitiamo il pianeta. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

his talk breaks a common myth: marketing, branding, and media aren’t just business tools—they’re life skills. In today’s world, visibility decides credibility. If you don’t tell your own story, the world will tell one for you—and you may not like that version. Marketing is no longer a department; it’s the language of modern life. Branding isn’t about logos or taglines—it’s the promise you make, and marketing is how people remember that promise. Media has become the new oxygen, turning visibility into trust and trust into opportunity. For students, this field isn’t just a career option—it’s an ecosystem. Every profession, from startups to doctors to creators, depends on storytelling and presence. With AI entering the picture, the future belongs to those who blend technology, creativity, and human insight. The core message is simple: start building your personal brand now. Because the future doesn’t belong to the most qualified—it belongs to the most visible, authentic, and courageous voices. Vansh Mehra is the Founder and Director of Digisharks Communications Pvt. Ltd., a company he built with a simple idea — brands should feel human.His work blends strategy with storytelling, helping businesses earn visibility that actually means something. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx