The hyper-personalized future of advertising with AI | Jordi Urbea | TEDxPortoSalon
In this talk, Jordi Urbea explored the future of advertising, marking the end of generic ads and the dawn of a new era of personalized connection. He delved into the transformative power of AI-driven hyper-personalization, illustrating how artificial intelligence is revolutionizing brand engagement by enabling the creation of unique, individually tailored content experiences. Witness this paradigm shift in advertising and understand how AI is reshaping the relationship between brands and consumers. and prepare for a glimpse into the future of connection.Jordi Urbea is SVP of Ogilvy Spain and CEO of Ogilvy Barcelona. He has been responsible for the digital transformation of the company in Barcelona, as well as the creation of the international hub in Customer Engagement & Data in Europe and promoter of Ogilvy Mobile and Ogilcy Upcelerator, the first startup accelerator of the Ogilvy group in the world, a pioneering initiative in the sector.
He is one of the pioneer professionals of the internet in Spain, a sector in which he has worked since its inception. He is a regular speaker at congresses, companies, universities, and institutions and a disseminator of new trends in marketing and advertising and the digital transformation of companies, businesses, and brands.
An investor in several startups, he is coordinator of the master's degree in Direct and Digital Marketing at Pompeu Fabra University and author of several books such as "Success (Grupo Planeta)" or "Recreate, how to win in the game of life (Plataforma Editorial). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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