NOTE FROM TED: We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfIn this talk, Strada founder and renowned art gallerist, Paul Hill discusses how he has attacked social and artistic issues through technological innovation. Paul Hill is an entrepreneur and the youngest gallerist in New York City, recognized for his innovative approach to merging art, technology, and culture. As the founder of Strada, Paul is redefining how artists and institutions engage with technological advancements. A self-taught curator and gallerist, Paul has made a significant impact by creating platforms and opportunities for the next generation of the art world.Under his leadership, Strada is creating a new path for artists to navigate and shape their creative futures. Strada is developing Maestro, a workflow management software designed to serve as the foundational infrastructure for all sectors of the fine art world. Maestro streamlines operations, helping organizations save time and reduce costs associated with managing workflows, contacts, and finances. Our mission is to empower museums, galleries, and auction houses with advanced tools that enhance efficiency and elevate audience engagement.Paul has been recognized for his forward-thinking vision, earning accolades such as the Brooklyn Museum’s Design Visionary Grant and being featured on the Forbes 30 Under 30 and Apollo 40 Under 40 lists. Known for his collaborative spirit and commitment to innovation, he continues to push boundaries and advocate for new narratives in the creative world.Strada caters to a diverse range of collectors, artists, and galleries, offering everything from high-end artists acquired by institutions like the Metropolitan Museum of Art and featured at Art Basel to more accessible art objects for younger collectors entering the market. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx