This talk is about showing that building a business isn’t just about chasing money or jumping on trends. It can actually be a way to understand ourselves better. A lot of people start something just to keep up with others, but along the way, they end up realizing what really matters to them. The point is, starting a business can be part of figuring out our purpose, especially if we’re open to learning through the process, the failures, and the growth that comes with it. Guntur LDP (Leon Zheyoung) is a prominent YouTuber and co-founder of LastDay Production (LDP), known for engaging comedy, storytelling, and short films. Beyond content, he is co-creator of Hotto Purto, a superfood brand that combines health, nutrition, and practicality, demonstrating his commitment to empowering the younger generation through meaningful innovation. Guntur believes that creative media and healthy lifestyle education can go hand in hand to inspire positive change in society. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx