Have you ever rolled your eyes at overcomplicated corporate jargon or vague inspirational quotes? You are not alone. Take ‘leveraging synergy’ or ‘harnessing sustainability’; our language is becoming a maze of meaningless buzzwords. In this witty and thought-provoking talk, marketing anarchist and author Ivana Leiseder exposes the rise of 'bullshit' in our everyday conversations—why it happens, how it affects us, and most importantly, how we can cut through the nonsense. With insight and humor, she teaches us how we can reclaim clarity—one word at a time!Ivana Leiseder is a marketing expert, author, lecturer, and relentless fighter against bullshit with over 20 years of experience. She has created some of the most recognized campaigns for many organizations and even Fortune 500 companies. Her actions have taken many forms: founding Switzerland’s first independent music magazine; shaking up the conventional wine market by bringing Serbian wines to Switzerland; giving a terminally ill woman access to a life-saving treatment by initiating Europe’s largest crowdfunding campaign in the health sector; and penning a widely recognized book on bullshit. Today, Ivana battles bad marketing practices with her own business. Raised at the intersection of Tito and Tell, Ivana is the same age as Windows 1.0.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 17:39The Digital Drug : Why Social Media needs Safety labels | Nishtha Jain | TEDxAndoverNOTE FROM TED: This talk only represents the speaker's personal views and understanding of technology and mental health which remains an ongoing field of study. Comparisons to drug addiction lack scientific support and may be alienating to some viewers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfIn a world wired for constant connection, what is it costing us to always be online? In this talk, Nishtha Jain unpacks the hidden dangers of social media addiction and how it is hijacking our attention, and changing how we live, connect, and feel. Drawing from personal experiences this talk proposes a revolutionary idea of having the Digital Safety Labels. It's time to pause, reclaim presence, and choose a more mindful relationship with technology. Nishtha Jain is a highly esteemed strategic thought leader and executive with over 15 years of global experience in information technology. She specializes in steering digital technology transformations, developing digital products, and formulating and implementing digital innovation strategies. Nishtha possesses significant expertise across multiple industry sectors, including healthcare technology, biotechnology, and pharmaceuticals, with an in-depth understanding of the entire value chain. Her fervent interest lies in harnessing emerging digital technologies, such as AI, to improve patients' healthcare experiences and journeys. In her current position as Head of Innovation & Digital Technology, R&D Quality at Takeda Pharmaceuticals, she spearheads digital and data initiatives from ideation to execution, applying emerging technologies and design principles for transformative outcomes. Her prior experience includes positions at GSK, Biogen, Thomson Reuters, Dr.First, Accenture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 18:01How Quiet Nudges Can Lead to a Life of Purpose and Impact | Pam Rosener | TEDxPlanoNOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfWe're all looking for clear direction to tell us what's next. But what if the biggest signs come through small whispers? Pam Rosener is the President and Founder of Young Men’s Service League. Pam loves mentoring young men to develop their hearts for service. She also delights in seeing moms deepen their relationships with their sons while growing personally through their leadership roles in YMSL. She’s on a mission to bring the YMSL experience to as many communities as possible to provide YMSL’s unique service, learning and leadership opportunities to young men and their moms across the country and around the world. Currently, there are over 100 chapters in 15 states. Since its inception YMSL members have served over 2 million community service hours. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
