Why we chose Sustainable Storytelling? | Fehmi Mohammed & Srishti Kukreja | TEDxABBS
In this inspiring talk, Srishti and Fehmi explore the power of sustainable storytelling through social media to spark awareness and action. They share how these real stories can connect people emotionally to climate change and sustainability challenges. Through creative narratives, they show how communities can shift perspectives from apathy to impact. Sustainable stories matter because they shape how people understand and connect with our planet’s future. They inspire empathy, responsibility, and collective action in ways that data and statistics often cannot.
#SustainableStories #ClimateAction #StorytellingForChange #SDGs #UNSDGs #TEDxCountdown #TEDxABBS #VoicesOfChange #ClimateChange #ClimateAction Fehmi Mohammed, Director of Generation Earth Media Pvt. Ltd., is an experienced journalist dedicated to fostering environmental consciousness and youth leadership. With decades in media, he has highlighted critical climate and sustainability issues across India and leads a platform that curates impactful stories tackling urgent challenges with real solutions. He focuses on making climate communication accessible and action-focused for communities and the next generation, working to ensure sustainable solutions are provided while addressing climate concerns under UN SDG 13: Climate Action. Committed to nurturing a generation ready to influence policy and deliver meaningful climate impact, Fehmi continues to inspire practical change through powerful storytelling.Srishti Kukreja is the Co-Founder and Director of Generation Earth, an organization driving climate action through education, storytelling, and community engagement. With decades of experience in journalism, she uses the power of media to make complex environmental issues relatable and urgent. Her work focuses on climate communication and sustainable consumerism, proving that changing the narrative can inspire real action. She believes sustainability must be accessible, and solutions-driven for everyone. By making climate stories solution-focused, she empowers people to act, not just be aware. Srishti’s mission is to nurture a generation ready to tackle the climate crisis with confidence and purpose. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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