Lo sviluppo del territorio attraverso le parole | Roberto Micera | TEDxPiazza Mario Pagano
In questo speech Roberto Micera spiega come attraverso le parole si possano intraprendere percorsi di sviluppo turistico Professore associato di Marketing territoriale e Management strategico presso l'Università degli Studi della Basilicata, Ricercatore presso il CNR. La sua linea di ricerca è volta a comprendere l'impatto dell'innovazione sulla gestione e competitività di imprese e destinazioni, promuovendo il turismo intelligente. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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