Can science be as thrilling as entertainment? Geo Joseph, the creator of M4 Tech, has captivated millions with his viral experiments that transform everyday objects into extraordinary innovations. In this talk, he takes us behind the scenes of his creative process, showing how curiosity and imagination can make learning exciting, inspire young minds, and spark innovation beyond the ordinary Geo Joseph is the creative force behind M4 Tech, one of Kerala’s most popular digital innovation channels. Renowned for transforming everyday objects into fascinating inventions, he blends science, creativity, and entertainment to inspire millions. Through his viral DIY experiments, thrilling challenges, and out-of-the-box ideas, Geo has redefined tech-based content creation in the Malayalam digital space. His journey reflects an unending curiosity and a belief in thinking beyond the ordinary — turning imagination into innovation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx