Why should young people care about their country's cultural industries? This talk offers an engaging and accessible deep dive into that very question. Through vivid stories of heritage sites and modern performances, the speaker will reveal how culture is not just something to be preserved in museums—it’s a living, breathing force that shapes national identity, fuels creativity, and drives economic growth. - Deputy Director of Tuan Chau Hanoi Company - Operations Manager of “Tinh Hoa Bắc Bộ” – Vietnam’s first real-scene performance - In charge of cultural communication for “Tinh Hoa Bắc Bộ” - Guest speaker at the panel discussion “Human Resources in Entertainment and Event Management: Practical Insights from Businesses” hosted by the Faculty of Cultural and Heritage Industries – VNU School of Interdisciplinary Sciences and Arts This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx