Discover how psychology shapes the world’s most successful brands in Designed to Win: How Psychology Drives Business and Branding, presented by Awn Nuwwar. In this insightful TEDx, Awn explores how consumer decisions are rarely purely logical—and how top businesses leverage human behavior, emotion, and perception to cultivate loyalty, drive action, and stand out in competitive markets. Ideal for marketers, entrepreneurs, and anyone intrigued by the hidden forces that power winning brands. Awn’s journey spans various fields From restaurants and construction to sales, experiences that shaped his distinctive perspective on business and branding. Over time, he discovered the power of merging traditional marketing with the insights of neuroscience. Guided by a passion for ethical practices, he envisioned a new kind of marketing, one that creates genuine, sustainable connections and innovative solutions that serve both business and society. Today, he leads a movement empowering SMEs and startups through the blend of business psychology and intelligence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx