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The hidden story behind why we buy | Jessica Shailes | TEDxGosport

In a world obsessed with clicks and algorithms, Jessica Shailes brings us back to the human heart of marketing. She reveals the unseen forces shaping why we buy, and how understanding them can help us make better, more meaningful choices. Have you ever regretted spending money on purchases that feel wasteful? Or feel overwhelmed by the endless choices in today’s consumer-driven world? In her TEDx talk, Jessica Shailes reveals the hidden forces behind why we buy, from personal narratives to unconscious influences and offers a fresh perspective on navigating consumer choice in a world of abundance. Using science, psychology and storytelling, she shares practical tips to help you avoid buyer’s remorse, align your spending with your values and become a more intentional, conscious consumer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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