What if your morning coffee could help save the planet? In this thought-provoking and witty talk, Jordan explores how our everyday habits — from grabbing that takeaway latte to upgrading our phones — have ripple effects far beyond what we see. Drawing from his own journey as a coffee lover turned barista, he uncovers the hidden costs of convenience and the power of conscious consumer choices. Through humor and relatable storytelling, Jordan reminds us that sustainability isn’t just a corporate responsibility — it starts with us. Each purchase, each cup, each small decision shapes the kind of world we leave behind. Because when the consumer speaks, industries listen. And when we lead with awareness, change begins — one cup at a time. #TEDxUniversityofPretoria #Sustainability #ClimateAction #CoffeeCulture #ConsumerPower Jordan Chaya is a sustainability advocate, barista, and aspiring agricultural economist who believes that global challenges can be understood and approached through small, everyday rituals, like a cup of coffee. What began as a personal love affair with coffee has grown into a platform for exploring the hidden costs of convenience and the urgent need for sustainable choices. As a public speaker, she uses her voice to show how small daily actions connect to larger systems of food, waste, and climate, inspiring audiences to recognize their power in shaping a more sustainable future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx