In this powerful and insightful talk, Dr. Khyati Shetty challenges the belief that saying no is selfish. Drawing on research, lived experience, and cultural patterns, she unpacks how societal conditioning, especially for women, creates pressure to always say yes and prioritize others. Her message is clear: setting boundaries is not shutting people out, but giving yourself permission to live fully, authentically, and with freedom. Dr. Khyati Shetty, currently serving as the Director of the School of Business at the University of the Fraser Valley, is the recipient of the GCC Education Leaders Award- 2019, 2020, and the GCC Women Leaders Award-2017, 2019, and the former Dean of Curtin University, which is ranked among the top 250 universities in the world. She holds an MBA (Marketing) degree, PG Degree in Human Resource Management, and a Doctorate in Brand Personality Congruence. She was also awarded the Senior Fellow Higher Education Academy (UK) for her contribution to Academic Leadership. Khyati comes with 15+ years of experience working in academia and the industry. She started her career in Corporate Strategy, potential market estimation, product development, and branding. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx