“La nostra idea di capitalismo umanistico e umana sostenibilità | Brunello Cucinelli | TEDxTorino
È possibile coniugare profitto e dignità umana? Esiste un modello economico che rispetti la terra, il lavoro e la bellezza? Brunello Cucinelli condivide qui una visione in cui impresa, etica e sostenibilità si intrecciano, aprendo interrogativi sul futuro del lavoro e del capitalismo stesso, provando a stimolare e provocare in particolare le giovani generazioni Brunello Cucinelli (1953), nato in Umbria da famiglia contadina, ha fondato nel 1978 l’omonimo
brand di cashmere all’insegna di un’alta artigianalità, rivoluzionando la moda con un approccio
etico e approdando a un total look che, improntato al gusto sportivo chic, è apprezzato in tutto il
mondo. Ideatore del “Capitalismo Umanistico e Umana Sostenibilità”, ricerca un’armonia tra
profitto e dono per la dignità di ogni essere.
Affascinato dall’antichità greco-romana e dall’Umanesimo e Rinascimento, dal cuore dell’amato
borgo di Solomeo ha creato un modello aziendale che integra lavoro, cultura e natura, offrendo ai
collaboratori condizioni esemplari. Filantropo, ha finanziato con la sua famiglia il restauro di
monumenti e promosso la ricostruzione sostenibile di Castelluccio di Norcia. Fondatore della
Scuola di Arti e Mestieri di Solomeo, ha portato i suoi ideali fino al G20. Tra i suoi riconoscimenti:
Cavaliere del Lavoro, Cavaliere di Gran Croce e Compasso d’Oro alla carriera. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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