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How I Fooled You and Why You Let Me | Göran (Dozzie) Sjöberg | TEDxJönköping University

Have you ever wondered why your eyes betray you? In this TEDx talk, professional magician Dozzie (Göran Sjöberg) uses magic and humor to explore why misdirection works so powerfully on the human mind, even when we know it’s happening. Through playful illusions and sharp insight, he challenges our assumptions about perception and awareness. When we understand how easily our minds can be led astray, we begin to rethink the limits of what we believe we see, know, and control. Göran Sjöberg, known professionally as Dozzie, is a Swedish magician and stand-up performer with over 30 years of stage experience. He has performed magic and comedy on stages across Sweden. Through his work, he combines illusion and humor to engage audiences and explore how attention and perception can be guided and misled. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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