For centuries, many societies placed a strong preference on having male children. Sons were seen as carriers of the family name, financial support, and social pride. But today, this mindset is shifting. More and more parents are expressing a growing preference for daughters.This talk explores the cultural, emotional, and practical reasons behind this change. From the nurturing nature of daughters to their rising role in education, careers, and family care, the perception of gender preference is evolving.It invites us to reflect on how values change over time and how this shift can lead to a more balanced, respectful, and inclusive society. An Assistant Professor of Marketing and Business Ethics at King’s College, Nepal, Krishna brings a rich blend of academic insight and global industry experience from BOSCH, AXA, and NTU Singapore. With a sharp focus on business ethics, CSR, and challenging conventional models, he sparks critical conversations about the role of business in society. Author of two best-selling books in Nepal, he empowers the next generation to lead with conscience and courage. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx