How We Built a Brand (Pohewala) by Innovating a Simple Staple Food | Chahul Balpande | TEDxGHRCEMN
Mr. Chahul Balpande, co-founder of Pohewala India, details his entrepreneurial journey from launching "Pohewala" in 2018. He discusses early challenges like taking WhatsApp orders and a major setback due to raw material shortages. The talk highlights how innovation, standardization, hygiene, and modern packaging transformed a simple Indian breakfast staple into a successful brand. Chahul Balpande is the Co-founder of Pohewala India, a food startup that evolved from a cloud kitchen in 2018 to over 50 stores nationwide. With a Civil Engineering degree and an MBA in Marketing & Construction, he combines technical skills with entrepreneurial insight. His journey showcases how a simple idea can create jobs and inspire youth. Additionally, he leads Startuphustler Pvt Ltd and is an angel investor with Faad Capital, supporting early-stage founders. Chahul is dedicated to innovation, culture, and community, reimagining Indian food and entrepreneurship globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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