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You can’t be an environmentalist and eat meat …or can you? | Irina Gerry | TEDxBoston

You can’t be an environmentalist and eat meat. Or drive. Or fly. Or… can you? This TEDx talk challenges the perfection trap — and offers a more hopeful path forward.In this thought-provoking talk, Irina Gerry unpacks the paralyzing weight of climate guilt — and how the pursuit of perfection is actually hurting the climate movement. Through powerful storytelling, surprising truths, and a refreshing dose of optimism, she introduces a new kind of climate hero: the Imperfect Environmentalist.Why guilt doesn’t drive change. Why food choices hit harder than facts. Why progress beats perfection.This is the mindset shift we need to build a better, cleaner, more human future.#climatechange #sustainability #environment #climateaction #progressnotperfection #TEDx #TEDIrina is a purpose-driven entrepreneur on a mission to drive widespread adoption of healthy and sustainable ways to feed the world. Her experience spans the gamut from large multinationals like Procter & Gamble and Danone, where Irina led product innovation on Silk and So Delicious brands, to early-stage food tech startup Change Foods, which is creating real dairy without the cows using precision fermentation. As a founding member and Chair of the Board of the Precision Fermentation Alliance, Irina catalyzed change in the broader food industry by advocating for innovation beyond the status quo. Irina holds an MBA from Harvard Business School. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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