Conjunt Buit. Live Music. Music This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

This talk challenges the myth that entrepreneurs are reckless risk-takers, showing instead that their real strength lies in calculation and strategy. Drawing from her first business at 15—a small home bakery that taught her painful lessons about wasted ingredients and hidden costs—Tanya Hapsari introduces her 4Ms framework: Market, Margin, Mitigation, and Momentum. She reveals how this mindset helped her grow into larger ventures in food, fashion, and real estate, where the stakes were far higher. More importantly, she argues that entrepreneurship is not just about business—it’s a way of life. Every choice we make is a transaction with our time, energy, and relationships, and true bravery is not in jumping blindly, but in making informed, calculated decisions that build real growth and resilience. A young entrepreneur and student who’s been crafting her own journey in business since day one. Rich in lessons and fearless in action, she’s proof that age is never a barrier to building something impactful. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx