Clear, human-centered storytelling transforms complex technology into trusted everyday tools. Three principles—relatability, audience-specific language, and experiential learning—demonstrate how trust in innovation emerges through human connection rather than algorithms. Lara is Deloitte's first full-time Corporate Influencer and a Global Tech Influencer, opening the world of innovation and technology to a global audience. With a focus on *Tech for Good*, *Tech Translation*, and *Corporate Influencing*, she collaborates with top tech companies, including Google, AWS, NVIDIA, Apple, and SAP.As the No. 1 female LinkedIn Creator in the DACH region and the owner of Deloitte's largest LinkedIn account worldwide, Lara generates 400 million annual impressions. Recognized as a LinkedIn Top Voice in Tech & AI and listed on Business Punk's Watchlist 100, she leads the conversation on how technology can drive meaningful change.Passionate about making complex tech accessible and impactful, Lara continues to inspire others to embrace innovation and leverage technology for good. ? This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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