Join Dr. Anshu Jalora, Founder and CTO of Sciative Solutions, as he unravels the true power of dynamic pricing beyond common misconceptions. From ride-hailing apps to flights and even city traffic, Dr. Jalora explains how dynamic pricing uses AI, data, and reinforcement learning to optimize supply, influence behavior, and create a win-win ecosystem for businesses, consumers, and governments.Through real-world examples, he demonstrates how dynamic pricing makes services more accessible, reduces congestion, and uncovers hidden opportunities in the market. This talk is essential for entrepreneurs, business leaders, and curious minds who want to understand how smart pricing strategies are reshaping the modern economy. Dr. Anshul, Founder and Managing Director of Sciative Solutions, is a pricing strategist with over 23 years of global experience. An IIT Delhi graduate and Ph.D. from Texas A&M University, he has led pricing transformation at Starbucks, Overstock.com, and PROS Revenue Management. Holding a patent in pricing software and author of 17+ international publications, he is recognized worldwide for his innovation, research, and thought leadership in pricing strategy and technology-driven growth.Dr. Anshul, Founder and Managing Director of Sciative Solutions, is a pricing strategist with over 23 years of global experience. An IIT Delhi graduate and Ph.D. from Texas A&M University, he has led pricing transformation at Starbucks, Overstock.com, and PROS Revenue Management. Holding a patent in pricing software and author of 17+ international publications, he is recognized worldwide for his innovation, research, and thought leadership in pricing strategy and technology-driven growth. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx