Synergizing Green & Circular Economy: From Sustainability to Profitability | Antony Kusuma | TEDxITB
The transition to a circular economy (CE) business model represents a transformative shift in economic development, aiming to separate economic growth from excessive resource consumption and environmental degradation. Unlike the conventional linear economy, which operates on a "take-make-dispose" basis, the circular economy focuses on maintaining the value of products, materials, and resources within the system for as long as possible. This approach involves strategies such as reuse, repair, remanufacturing, and recycling to establish a closed-loop system that minimizes waste and optimizes resource use.The principles of the circular economy align seamlessly with the green economy's goals of fostering sustainability while promoting economic prosperity. Both frameworks emphasize reducing environmental impact and enhancing resource efficiency, making them complementary approaches to achieving sustainable growth. Together, they encourage businesses to innovate and adopt practices that not only safeguard the environment but also create new opportunities for profitability and long-term resilience. • VP Marketing of INDODAX -
Indonesia Digital Asset Exchange
• Product marketing specialist in startup and tech ecosystems
• Advocates for aligning business growth with sustainable practices This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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