What if waste isn’t just a problem, but an opportunity? Thajudeen Aboobaker, Founder & CEO of Urban Trash, shares how he turned early failures into purpose and built a venture that reimagines B2B waste management with both innovation and compassion. From staggering statistics on waste generation to the hidden opportunities within them, his talk reveals how sustainability can drive entrepreneurship—and why each of us carries the responsibility to act for the planet we share. Thajudeen Aboobaker is the visionary Founder and CEO of Urban Trash, a pioneering B2B waste management enterprise committed to transforming environmental responsibility through innovation and technology. Guided by resilience and purpose, he turned early setbacks into the foundation for a company that redefines how businesses approach sustainability.Under his leadership, Urban Trash has grown into a trusted partner for organizations like Wipro and the Kerala Startup Mission, earning recognition for its intelligent waste management systems and community-driven impact. Thajudeen’s approach blends scientific insight with social consciousness, positioning Urban Trash at the intersection of innovation and environmental stewardship.Driven by the belief that sustainability is not just a choice but a shared duty, Thajudeen Aboobaker continues to lead with compassion, inspiring a future where technology, business, and humanity work together to build a cleaner, more responsible world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx