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Beyond the Billboard: Marketing That Connects and Sells | Jhalak Jain | TEDxKIET

In this talk, Jhalak explores the unique ways different generations connect, with some loyal to old favorites, others drawn to stories or exciting experiences, and why understanding these shifts is vital for any brand.She highlights how micro creators and influencers are redefining the rules and borders of marketing, proving that even small voices can make a big impact.Jhalak Jain is the founder of JK Marketing India and a well-known name in the marketing world. She has a strong mix of business skills, smart ideas, and a deep understanding of what people want. Jhalak has won many awards and helped many clients succeed. Her work shows how creative and focused she is, and she continues to inspire new marketers with her passion and leadership This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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