Wrestling with copywriting | Francesco Mandolini | TEDxAncona
Cosa possono avere in comune il wrestling e il copywriting? Molto più di quanto sembri: entrambi si fondano sull’arte di suscitare emozioni e raccontare storie che arrivano al cuore del pubblico. Nel suo talk, Francesco Mandolini – giornalista, autore e copywriter – ci porta nel mondo di Bruno Sammartino, il leggendario campione italo-americano capace di unire milioni di persone con un linguaggio universale: quello del corpo. Attraverso la sua esperienza nella comunicazione, Francesco ci invita a scoprire quando le parole sono davvero necessarie e quando, invece, è il silenzio a dire tutto. Un talk che ci ricorda che la vera forza della comunicazione non sta solo nelle parole, ma in come scegliamo di usarle. Francesco Mandolini nasce come giornalista, muore come ufficio stampa e rinasce come copywriter.
Nel mezzo, tante altre cose tra cui canzoni, podcast, libri e public speaking.
Attivo sia in Italia che negli USA e Regno Unito, dal 2010 vive di scrittura, spesso con sottofondo musicale in cuffia. Creatore del servizio di copywriting in abbonamento COPY FRANK, negli anni, si sono affidate a lui agenzie di comunicazione, Università, quotidiani, riviste, aziende, podcast, multinazionali, società sportive e associazioni di volontariato.
È il primo ed unico giornalista italiano ad aver scritto per Pro Wrestling Illustrated (PWI), la più diffusa e storica rivista statunitense dedicata al professional wrestling.
Non mangia i peperoni e ci tiene a farlo sapere anche nella bio per il TEDx. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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