NOTE FROM TED: Research around microplastics and human health remains an ongoing field of study. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfEvery time we get dressed, we’re wearing more plastic than we realize. From luxury fashion to outdoor gear, synthetic fibers shed microplastics that pollute our oceans, our air, and even our bodies. In this TEDx talk, Phoebe Yu reveals how next-generation, bio-based and biodegradable fibers—powered by regenerative farming, green chemistry, and nature’s own design principles—can transform the fashion supply chain from a source of pollution into a force for planetary healing. Phoebe Yu is the Founder and CEO of ettitude, an award-winning luxury home goods brand on a mission to reduce the harmful impacts of textiles. She is also Co-Founder of PLNTmatter, a material science company turning tree-free plant cellulose into high-performance, low-impact materials through organic chemistry and waste-free processes.Phoebe pioneered CleanBamboo®, a sustainable alternative to cotton, silk, and bamboo viscose, and launched ettitude in 2014. The company was recognized as an Inc. 5000 fastest-growing company in 2020 & 2021 and as one of the most impactful companies by Worth.com in 2024.Through PLNTmatter, Phoebe extends her vision for a regenerative materials revolution, making sustainable innovation scalable and affordable without compromising quality. She was named one of the 100 Most Influential Chinese by Forbes China in 2023 and frequently lectures on entrepreneurship and sustainability. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx