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The local newspaper as a marketing channel and social glue | Christian Kamhaug | TEDxFredrikstad

In this talk, Christian Kamhaug explores how local newspapers act as both a powerful marketing channel and the social glue that binds communities together — giving voice to people, places, and stories that might otherwise be overlooked. Christian Kamhaug is a seasoned communications professional with extensive experience in PR, reputation management, and visibility across diverse sectorsCurrently leading Communications & PR for Wolt across Norway, Iceland, and Luxembourg, he brings strategic insight and a strong storytelling instinct to elevate brands and engage audiencesA passionate advocate for local media, Christian’s TEDx talk explores how neighborhood journalism transcends its traditional role—serving both as a dynamic marketing channel and the social fabric that holds communities together. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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