Bir Ailenin Hikayesi, Bir Ülkenin Markası | Mehmet Avcı | TEDxİskele
Mehmet Avcı markalaşma ve kurumsallaşmanın önemini yerel aile şirketlerini uluslararası bir markaya dönüştürmesi üzerinden anlattı. Doğup büyüdüğü Van'da, öğretmen olan babasının kurduğu küçük bir temizlik şirketiyle başlayan bu serüven, bugün Türkiye'nin dört bir yanına yayılan, 6 binden fazla kişiye istihdam sağlayan WILCO Group adlı dev bir yapıya dönüşmüş durumda. + İstanbul da küçük bir otobüs temizliği projesiyle başlayan Avcı, kısa sürede İstanbulda binlerce İETT otobüsünün temizlik hizmetini üstlenerek sektörde adını duyurmaya başladı. Bu farkındalıkla motive olan Mehmet Avcı, 2012 yılında Wilco Group'u kurumsal bir yapıya kavuşturarak, yeniden yapılandırdı ve o tarihten bu yana 5 kat büyümeyi başardı Ar-Ge ve Sürdürülebilirlilc X-Line ile Sağıdı Nesiller Yalnızca hizmet değil, teknoloji alanında da atılımlar yapan Avcı, Almanya menşeli Arcora Group ile işbirliği yaparak, susuz temizlik teknolojisi olan X-Line sistemini Türkiye'ye getirdi. TÜSİAD Üyeliği ve Varida Tarihi Zirve 2018 yılında Türkiye'nin en etkin ve en köklü iş insanı örgütü olan TÜSİAD üyeliğine kabul edildi. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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