In her TEDx talk, Felicia shares how significant life experiences—particularly those moments of adversity—leave lasting impressions that shape our identity, resilience, and outlook on life. Through compelling stories and insights, she explores how challenges can shape resilience, foster self-discovery, and unlock hidden strengths with three practical tips for a more uplifting and purpose-driven life. Felicia Soh is a seasoned business leader and entrepreneur dedicated to building and scaling consumer brands across Asia. She founded and successfully sold a premium French health and beauty startup before joining McKinsey, where she helped corporations launch and build new ventures. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx