The Next Big Thing is Indian Traditional Superfoods | Kiru Maikapillai | TEDxVelammal Global School
The Next Big Thing isn’t futuristic: it’s ancient. In this talk, Kiru Maikapillai uncovers the power of Indian traditional superfoods like turmeric and moringa, showing how age-old wisdom holds the key to a healthier tomorrow. Kiru Maikkapillai is the Founder & CEO of The Divine Foods, one of India’s fastest-growing D2C food brands, trusted by over 300,000 customers across multiple countries.Started from a humble 10x10 room in rural Salem, The Divine Foods is on a mission to take native Tamil Nadu food to the global stage. Known for superfoods like ABC Mix, Millet Meal, and Paruthi Paal, the brand is built on simplicity, heritage, and health.With 40% repeat customers — a rare feat in D2C — it has become a benchmark in loyalty and product quality while creating rural impact through jobs and empowerment. Recognised as the Fastest Growing D2C Brand by YourStory and funded by the Tamil Nadu government, The Divine Foods is also backed by celebrity investors Nayanthara and Vignesh Shivan.Blending ancient Indian wisdom with modern convenience, it continues to redefine clean eating and wellness — a truly global brand born in rural India. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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