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Psycology of Attention | MAHDI SHAFIEI | TEDxBITSPilaniDubai

Mahdi Shafiei is a 4x founder, investor, and the visionary behind Trifid Media-GCC's largest content hub. From flipping sneakers at 16 to generating over $100M in global media sales, he now empowers creators and brands through organic growth, strategic storytelling, and a powerful community built for scale. Mahdi Shafier is a 4x founder, investor, and the visionary behind Trifid Media-GCC's largest content • hub. From flipping sneakers at 16 to generating over $100M in global media sales, he now empowers creators and brands through organic growth, strategic storytelling, and a powerful community built for scale. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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