This urgent talk exposes the human cost behind the drug’s global demand—displacement, violence, and the deep scars of narco-trauma. With raw insight and personal conviction, Nicolas Bermudez calls on global consumers to recognise their role in a hidden economy that’s devastating his country. Nicolas Bermudez is currently pursuing his MBA at London Business School, has experience across consulting, financial planning, and startup operations. Beyond work, he has a passion for education, sports, and tech, and has served on the board of the Colombia Waterski Federation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx