Anik Jain’s talk challenges the growing obsession with overly complex and fancy designs in today’s world. He believes that true design excellence lies in simplicity, clarity, and purpose. As the world keeps evolving rapidly, we often end up adding more than what is needed — making designs heavier, distracting, and less effective. Anik emphasizes the power of minimalism, where every element has a reason to exist. He also highlights the importance of strong typography, stating that design should not just look good today, but stay timeless for decades to come. His message is clear: great design is classic, useful, and passes the ultimate test — the test of time. Anik Jain is the founder and creative director of DZ!NR, a design studio specializing in branding, visual storytelling, and innovative graphic solutions. With a philosophy that design is both art and communication, Anik crafts projects that resonate with audiences and convey meaningful narratives. His work spans logos, brand identities, social campaigns, and creative collaborations, reflecting originality, modern aesthetics, and cultural relevance. Beyond his client work, Anik mentors young designers, sharing insights on design thinking, portfolio building, and the power of visual storytelling. Through DZ!NR, he continues to redefine how contemporary Indian design is perceived, inspiring a generation of creative thinkers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx