Progress requires change for real growth. But leading change is risky and difficult. This talk addresses pushing forward with creativity as a leader and the unconventional thinking needed to change perceptions. Marisa Thalberg is a globally recognized brand-building innovator, and a champion both of women and creativity in the workplace. She is 1 of only 18 to be inducted into the Forbes CMO Hall of Fame.Thalberg is considered one of the most dynamic and versatile marketing executives in the industry, moving from being a leader in luxury beauty, to fast food, big-box retail, and theme parks and entertainment. As a pioneer of digital, social, and eCommerce marketing, Thalberg has orchestrated blockbuster product launches, unexpected cultural moments, and is known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance, and business performance.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx